Bet365 is set to launch in France in the coming months and go live in a market where it was active and popular during pre-regulated times, but decided against obtaining a license after the country regulated online sports betting, poker and horse racing in 2010.
SBC and Gaming&Co has learnt that the UK group will launch in France before the start of the 2026 World Cup in North and Central America, the move coming as part of an expansion project that has seen Bet365 monitor the market closely for many years.
The company’s move however is not that surprising. It has been monitoring the market for many years, notably in relation to potential online casino regulation, and was also present at the roundtable held by the French government in Nov24 that debated the topic.
