Barstool Sports is getting back into betting.
Once again under the ownership of founder Dave Portnoy, the media company is in advanced talks on a wide-ranging sports betting deal with DraftKings, according to multiple people familiar with the negotiations. The deal would be a more traditional marketing partnership, with Barstool promoting DraftKings odds and benefiting from customers referred to the sportsbook. Barstool won’t be lending its name to a sportsbook or betting app.
While nothing is yet signed, the talks have centered around a multiyear deal that will pay Barstool in the low eight figures per year, said the people, who were granted anonymity because the details are private.
