Bally’s Intralot’s acquisition of evoke has been welcomed by analysts for strengthening the William Hill owner’s financial position, though some have questioned whether the enlarged group can deliver the revenue growth needed to unlock the deal’s full potential.
It was confirmed last week that the two parties had agreed terms on an all-share deal worth £243.1m [$324.2m]. Subject to shareholder approvals and regulatory clearances, the transaction could complete in Q4 this year or Q1 2027.
Evoke chairman Mark Summerfield said that the deal represents the “most attractive and deliverable” outcome for evoke shareholders. Meanwhile, Bally’s chairman Soo Kim said it will create a “diversified European gaming champion” with “greater scale, resilience and operational capability”.
