Australia’s National Rugby League offers U.S. bookmakers TV rights

Australia’s National Rugby League offers U.S. bookmakers TV rights

Article brief provided by The Sydney Morning Herald
  • Adam Pengilly, The Sydney Morning Herald
March 27, 2024 8:55 PM
  • Adam Pengilly, The Sydney Morning Herald
  • United States

American wagering giants have been offered the rights to stream NRL matches on their platforms as part of a solution to capture a slice of the country’s exploding betting market.

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As the NRL tries to sew up a deal with an overseas betting partner after the historic season-opening matches in Las Vegas, the game’s pursuit of a new gambling dollar has included offers of a package to provide vision and odds for rugby league’s transition into the States.

The practice is commonplace in Australian racing codes. Races are shown on the websites and apps of the major bookmakers and punters can bet while watching each event.