In the five years since the U.S. Supreme Court paved the way for states to legalize sports betting, more than $220 billion has been wagered at legal gambling outlets, according to the American Gaming Association, a figure that continues to rise as more states legalize betting. Currently, 35 states and Washington, D.C., have legal sports betting, according to the AGA.
The continued growth has been a boon for industry leaders FanDuel and Draftkings, which combine to hold more than 80% of the U.S. sports betting market, while other major players like Caesars and BetMGM have looked to carve out their own niche.
But while the sports betting market is already crowded, other big companies already involved in sports are trying to get a piece of it as well.
