Arizona: Targeting younger guests, Gila River Resorts & Casinos launches next iteration of “You Do You” campaign

Gila River Resorts & Casinos has launched the next evolution of its “You Do You” brand campaign with an all-new concept. The brand tasked O.H. Partners with attracting a younger segment of guests to maintain its growth trajectory. The result is a brand-new iteration of Gila River’s long-running “You Do You” campaign. This updated and refreshed campaign serves as an invitation to every “you” out there using a diverse cast with personalized animated art to connect with the new audience. By leveraging a shared value of inclusivity, O.H. Partners and Gila River emphasize the importance of being yourself and “doing you” in the campaign.