Winston Fisher understands part of the allure of Area15 is that it offers something completely unique to Las Vegas’ traditional gambling sector, and in a lot of ways, defies explanation altogether.
“People are coming over here for a different form of entertainment that cannot be had over (on the Strip),” said Fisher, chief executive officer of Area15. “And what (the Strip) does is amazing, and our goal is to be additive to all of that, but different at the same time.”
The immersive art-entertainment district, which first opened in January 2020, has everything from art installations and zip lining to an arcade and virtual golf, all housed within a retrofuturistic, neon-styled warehouse complex.