Ending seven years of prohibition, Albania is ready to bring online sports betting from the shadows and back into the national economy.
Prime Minister Edi Rama has acknowledged that prohibition failed to eliminate demand, with betting instead moving offshore and underground. A new regime seeks to reverse that dynamic, as the government does not hide from its ambitions to channel taxes from gambling.
[Last] week it was confirmed that Albania would allow for 10 betting licences to become available as attention now turns to the opening of Albania’s first licensing window.
Stasya Yautodzyeva, Head of Analytics at 4H Agency, provides SBC with an full-breakdown of the framework provisions, economic elements and first-mover opportunities shaping Albania’s return to regulated online sports betting.
