The U.S. has been inundated with ads for sports betting since the 2018 Supreme Court ruling that legalized the industry.
Richard Daynard, who has spent much of his career establishing the legal responsibilities of the tobacco industry, says the nascent marketing for sports betting has been more effective than the early campaigns for cigarette smoking.
“The original Camels advertising around 1913 was, I believe, the first mass marketing campaign for any product,” says Daynard, university distinguished professor of law at Northeastern. “In the 1920s Lucky Strike began an effective campaign to get women to smoke. In the 1950s Marlboro adopted the powerful cowboy theme.”
