The iconic Horseshoe brand made a triumphant return to Las Vegas on Friday, landing on the Strip with a ceremony that drew gambling royalty, executives from parent company Caesars Entertainment Inc. and Clark County officials.

Although Caesars announced in December that the 2,812-room Bally’s property on the Strip was to be renamed, Friday’s celebration was an official coming-out party that included appearances by Jack Binion, the son of Horseshoe brand originator Benny Binion, high-stakes gambler James “Mattress Mack” McIngvale, Poker Hall of Fame inductee Doyle Brunson and Clark County Commission Chairman Jim Gibson.

“This is a very exciting day as we bring Horseshoe back to center Strip in Las Vegas,” Jason Gregorec, senior vice president and general manager of Horseshoe, said in an exclusive interview with the Review-Journal.