Bragg Gaming signs distribution agreement with PokerStars

August 8, 2023 12:47 PM
Photo: Bragg Gaming Group
  • Rege Behe, CDC Gaming Reports
August 8, 2023 12:47 PM
  • Rege Behe, CDC Gaming Reports

Bragg Gaming Group Tuesday announced the signing of a global content distribution agreement with PokerStars. Bragg will provide a range of games for PokerStars,  a Flutter Entertainment brand.

“We’re delighted to partner with PokerStars, one of the most well-known global tier-one operators and a key brand from Flutter, to deliver our content to their players on a worldwide basis,” said Bragg Gaming Group Chief Operating Officer Lara Falzon in a statement. “Our high-performing games will deliver unique experiences for their players in the UK, Europe and North America, and we are pleased to be in a position to benefit from their global reach.”

Over the next few weeks, Bragg will begin its European roll-out in the United Kingdom, Italy, Portugal, Spain, Denmark, Sweden, and the Czech Republic. Roll-outs in Michigan, New Jersey, and Pennsylvania will follow.

The agreement with PokerStars includes titles from Bragg Studios such as Dust and Mystery Mine from Atomic Slot Lab and Sea of Plenty from Indigo Magic. Bragg will also provide PokerStars with exclusive content from its ‘Powered by Bragg’ portfolio, including Devil’s Lock from Bluberi.

“This agreement dovetails with our strategy to seek out and work with major strategic partners and we believe working with PokerStars and Flutter aligns perfectly with our growth ambitions,” Falzon said. “We look forward to launching our exclusive proprietary and third-party content with PokerStars in an increasing number of markets over the coming months.”

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.