Bragg Gaming and Light & Wonder sign international distribution deal

April 22, 2024 12:17 PM
Photo: CDC Gaming Reports
  • Mark Keast, CDC Gaming Reports
April 22, 2024 12:17 PM
  • Mark Keast, CDC Gaming Reports
  • Canada
  • Europe
  • United States

Bragg Gaming Group Inc., an international B2B gaming technology and content provider, has joined forces with Light & Wonder in a new global online-casino content distribution agreement, the companies announced today.

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Bragg, with offices in Toronto, Las Vegas, Reno, London, Ljubljana, Malta and Chennai, will add their best-performing games from Bragg’s proprietary studios – Atomic Slot Lab, Indigo Magic, Wild Streak Gaming, Spin Games, Oryx Gaming, to name a few – to Light & Wonder’s catalogue, offered to igaming operators.

The two companies also announced that exclusive content from the supplier’s Powered by Bragg’s partners will be included, giving Light & Wonder an even wider selection of titles.

“This distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through Light & Wonders’s large operator network,” said Matevž Mazij, chief executive officer at Bragg Gaming Group. “We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”

Bragg is licensed or otherwise approved in regulated icasino markets globally, including New Jersey, Pennsylvania, Michigan, Ontario, the United Kingdom, Italy, Netherland, Sweden, Germany, Spain, Malta, and Colombia.

This new deal is going to encompass numerous European regulated markets, as well as markets in Canada and the United States, expanding Bragg’s reach with its content.

“This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games,” said Light & Wonder’s Senior Director Digital Partnerships Steve Mayes.