Casino operator Boyd Gaming has partnered with Aristocrat Technologies to launch a new player loyalty mobile application: B Connected Mobile.
Developed by the Aristocrat Customer Experience (CX) Solutions team in conjunction with the Boyd Interactive team, B Connected Mobile employs mobile technology to enhance the Boyd guest experience. Available on both Android and iOS, B Connected Mobile is the next generation of player connectivity, offering engagement at home, on the go, or on the casino floor.
Through B Connected Mobile, Boyd Gaming customers can view account balances and tier status in the B Connected loyalty program and activate promotional offers and drawing entries. A personalized B Connected inbox, tied to the player’s B Connected card, shares discounts, offers and promotions, allowing the guest to redeem in real time or plan activities for an upcoming stay or visit.
“Thanks to our strategic partnership with Aristocrat, Boyd Gaming now has a mobile platform that allows us to make B Connected Mobile the hub of a unique digital experience – a mobile tool that can be used as a cashless wallet, player loyalty card and hotel room key, all available from a player’s smartphone,” said Blake Rampmaier, Senior Vice President and Chief Information Officer of Boyd Gaming.
Under terms of the agreement, Boyd Gaming will utilize all of Aristocrat’s Oasis 360 CX Solutions as its patron engagement ecosystem at all of its 29 casino properties nationwide.
