Bowen to lead new Aristocrat igaming division; Fernandez CEO of Aristocrat Gaming

February 25, 2022 2:01 PM
  • Cory Roberts, CDC Gaming Reports
February 25, 2022 2:01 PM
  • Cory Roberts, CDC Gaming Reports

In its annual general meeting, Aristocrat announced it has established a major operating division dedicated to igaming, or online real money gaming.

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The new division will sit alongside Aristocrat Gaming, its gaming floor division, and Pixel United, its social casino and casual gaming division.

It will be led by Mitchell Bowen, CEO of the Aristocrat Gaming business over the last three years. Hector Fernandez, formerly the company’s President of Europe and the Americas, will become CEO of Aristocrat Gaming.

“As CEO of the Aristocrat Gaming business over the last three years, Mitchell has cemented his reputation as an industry executive of global standing. His strategic and operational impact is evident in the outstanding momentum of the Gaming business and its recovery post COVID, with excellent staff engagement and an unwavering customer focus,” Aristocrat CEO Trevor Crocker said in the meeting.

“Throughout his time at Aristocrat, Hector has championed fresh thinking and high performance and worked with a talented team to solidify our Americas business as the market pace-setter, and the supplier of choice. A seamless leadership transition is well underway, and will be supported by additional internal appointments and promotions that further underline the depth of talent we’re delighted to have at Aristocrat,” Crocker later stated.

The company has been developing the igaming capabilities in-house over the past year and will be “accelerating a ‘build and buy’ approach to scaling in online RMG,” which Aristocrat further clarifies as “strongly building out our own online RMG platform infrastructure while also undertaking select M&A, partnerships, and talent acquisitions to accelerate progress wherever appropriate.”

Aristocrat plans to provide more detail on our strategy and key priorities of the new division at their half-year results in May.