The 2023 iGB Affiliate London event opened today with visitors participating in the biggest edition of the show on record. This year’s annual event is occupying a record 127,000 square feet.
A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18 nations, including Malta (4 first-time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2), and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia, and Portugal.
Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses new to the show represents a compelling proposition for visitors and delegates. She stated, “Alongside the provision of new business strategies and tactics, technologies, thinking, and trends (at ICE London), it’s significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”
She added, “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.
“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”
Jay Todd of exhibitor APCW described the show as “easily the most significant affiliate event of the year, offering tremendous value from education to networking.”
Anthony Telesca, of GPWA said the show was “an absolute must” and constituted the “most valuable conference for new business and for strengthening existing relationships.”
