Betty taps GeoLocs for geolocation verification service

April 12, 2024 11:20 AM
Photo: Betty
  • Mark Keast, CDC Gaming Reports
April 12, 2024 11:20 AM
  • Mark Keast, CDC Gaming Reports
  • Ontario

Betty is going with GeoLocs by mkodo as their location verification provider.

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Betty is a female-focused online-casino platform going hard at the Ontario market. They went live in Ontario in February 2023. Betty is based in New York and a new Toronto office has a staff of five. Growth strategy for 2024 will be focused on user acquisition and building out their inhouse platform.

The partnership will allow Betty players in the region to play safely, securely, and fraud-free on their website.

“Our primary goal is to ensure our players have the best user experience possible while playing on Betty.ca. We chose GeoLocs as our geolocation provider, because they offer a seamless user experience and eliminate players needing to verify their location in a separate application or download,” said Betty Co-Founder and CEO Justin Park.

“This partnership allows us to offer our players a genuinely unique and mobile-first online casino experience. Furthermore, it ensures that we remain compliant with Ontario’s regulations.”

The self-service portal includes data-export and activity-map features. Since its official launch in January 2023, GeoLocs, designed specifically to support igaming operators, is widely used by operators in Ontario.

“We’re pleased to be supporting an innovative online casino like Betty, looking for new and innovative ways to bring entertainment to the igaming space, which aligns with mkodo and our mobile-first approach to betting and gaming,” said Stuart Godfree, Managing Director at mkodo, in a statement.
GeoLocs is a software-development kit for web, iOS, and Android that allows for the protection of data services by validating the location of a device.

The clientele for mkodo, which provides digital apps and user interfaces for the lottery and gaming industry, includes leading lotteries and gaming companies around the world, including the majority of the Canadian lotteries.