The Betting on Sports conference has announced a new partnership with the International Association of Gaming Advisors (IAGA). This year’s Betting on Sports conference, which is expected to draw approximately 3,500 delegates, will be held at the Olympia London exhibition center from September 17-20.
The sponsorship deal represents a strengthening of the relationship between IAGA and SBC, the organizer of the Betting on Sports conference. IAGA has previously backed the successful inaugural edition of SBC’s Betting on Sports America, which attracted 1,500 senior industry figures to Meadowlands Exposition Center, New Jersey this past April.
“IAGA’s involvement is another indicator of the growing reputation of Betting on Sports,” SBC founder and CEO Rasmus Sojmark said in a statement. “We have put together an impressive speaker line-up for London, along with plenty of social events and networking opportunities, (and) we are expecting our largest ever delegate numbers.”
“We’re delighted to be supporting SBC’s upcoming Betting on Sports event in London,” IAGA Executive Director Kirsten Clark said in a statement. “(The partnership) will allow us to showcase IAGA to the delegates attending the show.
“SBC’s inaugural Betting on Sports America conference earlier this year was a valuable experience for us, and we look forward to expanding our support of SBC.”
SBC was also a sponsor of IAGA’s 38th Annual International Gaming Summit.
The deal will see IAGA sponsor the drinks reception at the Betting on Sports conference. The reception will take place Wednesday, September 18 from 5pm-7pm. More than 120 leading platform providers, affiliates, operators and payment firms showcasing their latest product and service innovations are expected to attend.
IAGA’s continued backing is an important development for SBC and its Betting on Sports conferences, as the Nevada-based organization is one of the key forums for major players in the industry to discuss the key issues that affect both the North American and global gaming sectors.
Founded in 1980, IAGA’s membership includes regulators, industry specialist legal and financial experts, casino executives and academics. IGT and MGM Resorts number among its annual sponsors.
Registration for Betting on Sports 2019 is now open.
