Rush Street Interactive today announced that its flagship brand, BetRivers.com, has become an official betting partner of the Detroit Pistons. With mobile and online sports betting offerings launching in Michigan at noon tomorrow, Pistons fans can go directly to the Pistons app to play games and win prizes.
Sports bettors in the state now have access to innumerable betting options on thousands of sporting events a year (including tonight and Saturday night’s Piston games against the Rockets and 76ers, respectively). Michiganders over the age of 21 can now sign up, deposit money right from their mobile devices and computers, and start betting. Casino enthusiasts can also play online slot machines and table games, such as blackjack, baccarat and roulette, with live-dealer offerings coming soon.
With the multi-year partnership, Pistons fans will see BetRivers.com promotions for Pistons prizes and experiences. In addition, Rush Street Interactive is authorized to use the official Pistons logos and marks along with promoting the BetRivers brand in associating with different marketing assets including TV, radio and digital advertising.
“Michiganders love their NBA team and the Detroit Pistons have a rich history, winning the NBA Championship three times,” said Richard Schwartz, president of RSI. “This partnership combines two organizations that share an unwavering commitment to providing sports fans with unparalleled experiences.”
Rush Street Interactive has retail sportsbooks in the three most populous states that have legalized sports betting: Illinois, Pennsylvania and New York.
