BetMGM Tuesday announced an agreement to become the Official Sports Betting Partner of the Boston Red Sox.
“The Red Sox are one of baseball’s most beloved organizations and we’re thrilled to bring BetMGM to their passionate fans,” said Matt Prevost, BetMGM Chief Revenue Officer Matt Prevost in a statement. “We look forward to working together to elevate the gameday experience in Boston.”
Per the agreement, BetMGM signage will be featured at Fenway Park, including on the ballpark’s signature left field wall, known as the Green Monster. BetMGM will have a suite at the stadium and curate VIP fan experiences, including batting practice access with premium seats, alumni appearances, and ceremonial first pitches. Co-branded content will be integrated across the Red Sox’s and BetMGM’s digital and social platforms.
“The Boston Red Sox are proud to partner with BetMGM as we prepare to enter a new era of professional sports betting in Massachusetts,” said Boston Red Sox Executive Vice President, Partnerships Troup Parkinson. “Given our strong relationship with MGM Resorts, BetMGM was the clear choice to become the first sports betting partner of the club, and we look forward to them offering sports betting opportunities to our fans in a safe and responsible manner.”
The partnership is BetMGM’s first agreement with a Massachusetts sports team, and the first sports betting partnership for the Red Sox. The announcement comes ahead of the impending launch of mobile sports betting in the Bay State in March 2023.
BetMGM also has partnerships with the Cincinnati Reds, NBC Sports’ Football Night in America, Major League Baseball, and the National Football League in Canada.
