BetMGM and SportsGrid Monday announced an expansion and extension of a strategic partnership first reached in February 2022.
Per the multi-year agreement, BetMGM’s trading team and experts will offer insights during broadcasts provided by the live sports wagering streaming video network, including Ferrall Coast to Coast, Pro Football Today, and In-Game Live Primetime. SportsGrid’s lead pro football analyst Warren Sharp will deliver reports from MGM Resorts properties including MGM National Harbor in Maryland.
“SportsGrid is an ideal partner and, together, we look forward to providing our customers with more sports betting content just in time for the start of football season,” said BetMGM Chief Revenue Officer Matt Prevost in a statement.
BetMGM’s odds and promotions will be featured throughout the entirety of Ferrall Coast to Coast, hosted by longtime sports broadcaster Scott Ferrall.
“We are thrilled to be expanding our relationship with BetMGM on the heels of our initial partnership launch earlier this year,” said SportsGrid Chief Operating Officer Adam Kaplan. “By further leveraging SportsGrid’s media-as-a-service model, BetMGM will benefit from the scale of our network’s audience and distribution footprints, the integration of top talent like Warren Sharp and the live content production from premier MGM Resorts properties.”
Sharp’s live reports also will be distributed over SportsGrid’s multi-media content platforms including the video streaming network, website, digital syndication publisher network and both companies’ social media properties.
“I am excited to provide BetMGM customers and SportsGrid’s nationwide audience with my real time insights and analytics throughout the NFL regular season and playoffs,” Sharp said. “This partnership provides me with a unique perspective in covering the NFL matchups, spread, over/under and money lines, along with futures odds and player props.”
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