BetMGM partners with social media slots influencer Brian Christopher

June 19, 2024 7:52 PM
Photo: BetMGM (courtesy)
  • Rege Behe, CDC Gaming Reports
June 19, 2024 7:52 PM

The profile of social media influencers in the gaming industry grew this week with the announcement that BetMGM has entered into a partnership with Brian Christopher Slots.

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Per the agreement Christopher, whose livestreams and videos across various social media platforms attract eight million monthly viewers, will become a BetMGM brand ambassador. BetMGM will showcase and promote Christopher in livestreams across social media channels via its online casino platforms and in future marketing campaigns.

“BetMGM is the ultimate real money gaming destination for us true slots lovers,” Christopher said in a statement. “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”

Scheduled partnership elements include livestreams across BCSlots and BCSlots2 on YouTube, and BCSlots on Facebook and Kick. Exclusive experiences with Christopher also will be available to players through platforms including livestreams, social media, slot tours, in-person meet-and-greets, and virtual player events.

“Brian Christopher Slots’ influence extends far beyond captivating videos,” said BetMGM Vice President of Gaming Product & Content Oliver Bartlett. “This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

Christopher also will promote responsible gaming, promoting and highlighting BetMGM’s various responsible gaming tools and resources, and drive messages about setting limits and playing within a budget.

BCSlots content includes the BC Slots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. In addition to 8 million unique monthly viewers, Brian Christopher Slots’ social media channels have 1.8 million subscribers and recently set a new casino gaming record of 1 billion video views.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.