Thursday’s soft launch of sports betting in Kansas was mirrored by the state’s premier professional team getting in on the action. BetMGM Thursday announced it has entered a multi-year partnership with the Kansas City Chiefs.
“With a rich history and a passionate fan base, the Kansas City Chiefs are an ideal partner,” said BetMGM Chief Revenue Officer Matt Prevost in a statement. “As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans throughout the region.”
Per the agreement, BetMGM signage will be featured inside the Chief’s GEHA Field at Arrowhead Stadium. BetMGM content also will be featured across Chiefs’ digital channels, with special offers, game day experiences, and prizes available to fans and season ticket members.
“As an industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom,” said Chiefs President Mark Donovan. “We have invested significant time and energy advocating for sports wagering legislation and today’s announcement is going to open the doors for our fans to add to their experience for the 2022 season and beyond.”
Sports betting platforms, including FanDuel and Draft Kings, also were participating in Sept. 1 launches in anticipation of the full opening on Sept. 8.
Including today’s launch in Kansas, BetMGM operates in 24 markets with mobile and retail offerings.
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