BetMGM, and NBC Sports Wednesday announced a new partnership for the 2022 NFL season highlighted by weekly integrations on Football Night in America and content across other NBC Sports platforms.
BetMGM replaces PointsBet, which had signed a similar integration deal with NBC last year, but recently opted out.
“It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide,” said BetMGM Chief Revenue Officer Matt Prevost in a statement. “We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
BetMGM will be featured in a variety of content on FNIA, including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry. The segment will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo. Real-time betting odds on FNIA’s scoring ticker also will be showcased.
Peacock Sunday Night Football Final, a NFL post-game show produced by NBC Sports, will include BetMGM betting lines that were prominent during matchups.
“As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms,” said NBC Sports Next & Fandango President Will McIntosh in a statement. “We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”
Additional highlights of the partnership include:
- Full BetMGM odds and lines in all Berry-hosted content across various NBC Sports platforms, including Fantasy Football Happy Hour with Matthew Berry and Fantasy Football Pregame with Matthew Berry
- Additional insights on Berry’s social media platforms throughout the NFL season, and providing BetMGM’s platforms with access to Berry for curated boosts.
- Co-branded content hosted by Chris Simms, including on the Chris Simms Unbuttonedpodcast, as well on his social platforms throughout the 2022 NFL season and through the 2023 NFL Draft.
Complementing featured BetMGM programming, NBC Sports EDGE, a fantasy sports website, will provide content highlighting players and storylines impacting the football season on Peacock and across NBC Sports digital platforms.