BetMGM is now partners with one of the sporting world’s most famous venues.
The sports betting operator Tuesday announced a multi-year marketing partnership with Madison Square Garden Entertainment, which owns Madison Square Garden, and its two primary tenants, the New York Knicks and the New York Rangers.
“We’re thrilled to see the BetMGM brand connected to a space as iconic as Madison Square Garden,” said BetMGM Chief Revenue Officer Matt Prevost in a statement. “New York is a critical state for BetMGM’s continued growth and I can’t think of a better way to begin our relationship with The Empire State than partnering with The World’s Most Famous Arena and their legendary team franchises.”
The announcement comes a day after BetMGM was approved as a mobile sports betting operator in New York. BetMGM is part of Betfair Interactive US LLC dba FanDuel Sportsbook, a group that includes FanDuel, DraftKings, and Bally’s Interactive. The other approved group, through primary applicant Kambi, includes Caesars, Resorts World, PointsBet, Rush Street, and WynnBET.
Per the partnership, BetMGM receives brand integration inside Madison Square Garden that includes courtside and ribbon LED signage, GardenVision features, basket stanchion signage at Knicks games, and dashboard signage and Zamboni branding at Rangers games.
Live game coverage of the Knicks, Rangers, New Jersey Devils and New York Islanders on MSG Networks will feature BetMGM content and signage, and BetMGM will appear on digital boards outside the Garden
BetMGM also will be included in content across official Knicks and Rangers Twitter, Instagram and Facebook channels, and BetMGM customers will receive unique opportunities to participate in premium experiences at Knicks and Rangers games.
“We’re excited to be partnering with BetMGM – a leader in the sports betting and gaming entertainment industry – to bring them an unparalleled platform in sports and entertainment,” said MSG Entertainment Executive Vice President, Marketing Partnerships Ron Skotarczak in a statement. “MSG Sports and MSG Entertainment are made up of world-renowned brands that set industry standards for excellence, exposure and engagement– making us ideal partners to help drive sports betting’s continued growth.”
