One of Germany’s most successful soccer teams is getting a leg up in the US.
BetMGM announced Monday that it will become the exclusive regional US partner of Borussia Dortmund, an eight-time champion in the Bundesliga, Germany’s highest professional league.
“BetMGM becoming the first U.S. sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund,” said Matt Prevost, BetMGM’s chief revenue officer. “As interest in Bundesliga within the U.S. continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”
The partnership will feature cross-marketing opportunities, team-related prizes, social media promotions, and other fan-focused assets. As an exclusive regional partner, BetMGM will have rights to Borussia Dortmund player images, logos, and additional assets for marketing initiatives.
The German club has a strong presence in the United States. US men’s national team star Christian Pulisic played with the team for four years, and USMNT member Giovanni Reyna is currently on the team. Borussia Dortmund also played exhibition matches in the US in 2018 and 2019.
Benedikt Scholz, Head of International / Commercial & New Business at Borussia Dortmund, said, “We are very pleased about this partnership with BetMGM as our new regional Partner in the U.S. It is wonderful news for our U.S.-based fans that they are now able to watch BVB matches via the BetMGM app,’’ said Benedikt Scholz, head of International / Commercial & New Business at Borussia Dortmund. “Together, we will broaden our reach and further develop our presence in the U.S. market.”
