Although the U.K.-based sports betting company was granted regulatory approval on January 25, Betfred will fling open the doors to its sports book at Virgin Hotels Las Vegas on February 9, in time for the Super Bowl between the Philadelphia Eagles and Kansas City Chiefs.
The official name of the book will be Betfred at Mohegan Sun Sportsbook. University of Nevada-Las Vegas alumnus and former Cincinnati Bengals star Elbert “Ickey” Woods is set to place the ceremonial first wager. (Betfred is the official betting partner of the Cincinnati Bengals.) A meet-and-greet with Woods will follow the ceremony.
“After a long regulatory process, (opening) this facility means so much to me and the entire Betfred team as we enter the Nevada market, the sports betting capital of the world, ready to wow sports fans with a modern facility at Mohegan Casino Las Vegas,” remarked Betfred Chairman Fred Done.
Mohegan Las Vegas General Manager Joe Hasson said, “It’s great to see our partnership with Betfred come to life in Nevada. The Betfred at Mohegan Sun Sportsbook will be a destination for sports fans who crave the convenience and comfort of the sports book at the off-Strip property.”
JC Hospitality President Richard Bosworth also got an oar in, saying, “The timing of the opening couldn’t be more ideal with the new partnership between the [NHL] Vegas Golden Knights and Betfred Sports and as the resort prepares to welcome football fans from across the country to enjoy the championship game,” euphemistically avoiding the words “Super Bowl.” JC Hospitality owns Virgin Hotels, which in turn subleases gambling operations to Mohegan Gaming & Entertainment, headquartered in Uncasville, Connecticut.
As for Betfred USA, it’s a spinoff of British-based Betfred Group, a subsidiary born in 2019 to take advantage of the emerging American sports-betting market. The parent company dates back to 1967, the creation of the Done brothers, Fred and Peter. From its Warrington, United Kingdom, headquarters, it manages more than 1,400 betting shops across the British Isles.