Bally’s partners with Ruby Seven Studios for free-to-play online casino Bally Play

Tuesday, June 4, 2024 8:24 PM
  • Rege Behe, CDC Gaming

Bally’s Corporation Tuesday announced a partnership with social casino gaming company Ruby Seven Studios to launch Bally Play, a new free-to-play online social casino in North America.

Bally Play will offer a free-to-play online casino experience featuring slots, table games, Keno, bingo and video poker, from providers such as IGT, Aruze, High 5 Games, Everi, Konami, Bluberi, and Gaming Arts.

“As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino,” said Bally’s Corporation Chief Product Officer Sina Miri in a statement. “Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players.”

Bally Play will feature more than 150 popular casino games, including Wheel of Fortune, Double DaVinci Diamonds, Wolf Run Eclipse, Flaming Chilies, Sweet Spin, Devil’s Lock, and Rakin’ Bacon.

“Ruby Seven Studios is excited to add Bally’s Corporation to our growing portfolio of leading gaming companies leveraging our social casino development and operational expertise,” said Ruby Seven Studios CEO Michael Carpenter.

The new Bally Play is available at Apple’s App Store and Google Play and on the web.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.