ATP selects Sportradar for data and streaming rights

March 13, 2023 10:57 AM
Photo: Shutterstock
  • Rege Behe, CDC Gaming Reports
March 13, 2023 10:57 AM
  • Rege Behe, CDC Gaming Reports
  • Europe
  • United States

Sportradar Monday announced it has been selected as the successful bidder for Association of Tennis Professionals data and streaming rights starting in 2024, after a request for proposal process led by Tennis Data Innovations.

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Sportradar has provided secondary data feeds to the ATP Tour and Challenger Tour since 2022.

“We are delighted that TDI has selected Sportradar as the successful bidder to support the enormous growth of the sport of tennis,” said Sportradar CEO Carsten Koerl in a statement. “The capabilities and global scale of our offerings will provide betting operators innovative, best-in-class products and tech savvy tennis fans a richer, more immersive experience that only Sportradar can deliver. Our expertise in developing advanced technologies, including computer vision and AI which create advanced analytics and data visualization, will drive new, compelling ways for fans to engage with tennis, while also safeguarding and upholding its integrity.”

The RFP process was initiated in January 2023 by TDI, a joint venture between ATP and ATP Media development,  for management of all data and betting streaming products for the ATP Tour and ATP Challenger Tour. Sportradar was awarded the rights, spanning six years, after multiple rounds of bidding.

“We are grateful to all the bidders who showed such commitment to our content throughout the selection process,” said TDI CEO David Lampitt. “Sportradar has been chosen as the best partner to deliver against our growth ambitions due to their combination of product capabilities, global reach, and an innovative commercial model that preserved our ability to share in the continued growth of this market.”