Aruze Gaming America Wednesday announced the appointment of Lesley Hodges as senior director of marketing. Hodges will design, implement, monitor and direct the Aruze’s marketing strategies and programs. She also will oversee market research, product planning and advertising functions as the company grows its Activ-Play gaming portfolio.
According to Azure President Rob Ziems, the Las-Vegas based developer and manufacturer of gambling entertainment solutions depends on its marketing team to provide critical support for its sales teams, and thus customers.
“From the frontline technicians in the field, all the way through every level of the organization,” Ziems said in a statement, “any communications we put out both internally and externally must always portray the company as what it is: an accessible, fun, intuitive and innovative gaming company that values its customers and its people.”
Hodges most recently worked as senior marketing director for Bluberi. She also has worked in marketing for American Gaming Systems and Everi.
“Marketing and communications are vital for sharing our vision with our customers and our partners,” Hodges said. “Being able to effectively communicate the strides we’re making in active play gaming is critical to our efforts to continuously innovate the gaming space and lead the way.”
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