Arizona casino Gila River Resorts & Casinos has announced a collaboration with Peak Strategic Partnerships, which will let the latter find and broker sponsorship opportunities for the former.
The agreement has resulted in a partnership, with Gila River Resorts & Casinos agreeing to a deal with Carnival Corporation to provide exclusive offers and brand placements to encourage engagement between both brands.
Carnival Corporation operates several cruise lines that feature casino gambling in international waters, among other products.
“We are thrilled to partner with Peak Strategic Partnerships to push the boundaries of sponsorship and brand collaborations in the tribal gaming industry,” President and CMO of Gila River Resorts & Casinos Dominic Orozco said in a statement. This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry.”
The agreement between Gila River and Peak Strategic Partnerships is the first deal of its kind for a tribal casino, the partners say. Peak Strategic Partnerships specializes in industry relationships for casino, sports and entertainment companies.
