Aristocrat’s igaming business Anaxi announces strategic partnership with BetMGM

February 16, 2023 1:15 PM

Aristocrat’s igaming business Anaxi announces strategic partnership with BetMGM

Photo: CDC Gaming Reports
  • Rege Behe, CDC Gaming Reports
February 16, 2023 1:15 PM
  • Rege Behe, CDC Gaming Reports
  • United States
  • Igaming

Anaxi, Aristocrat’s igaming business, Thursday announced a strategic partnership with BetMGM. Per the deal, Aristocrat’s gaming content will be available first via BetMGM’s online casino.

“We are thrilled to be collaborating with BetMGM as Anaxi reimagines the world’s greatest gaming content online,” said Anaxi Executive Vice President Cath Burns in a statement. “This is the first content release for Anaxi, and we look forward to continuing to innovate and create online gaming experiences that entertain for our partners and players.”

Anaxi was launched in October 2022 as the name of Aristocrat’s combined online real money gaming and customer experience solutions business. The Australian-based gaming company had introduced the business concept in February 2022.

“We are honored to be the first operator in North America to offer Anaxi’s world-class content,” said  BetMGM Chief Revenue Officer Matt Prevost. “Partnering with Anaxi to provide some of Aristocrat’s most iconic games supports our goal of making BetMGM online casino the best destination for players.”

Anaxi titles include Pompeii Rising Jackpots, Miss Kitty, and Buffalo Stampede.

Rege Behe is lead contributor to CDC Gaming Reports. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.