Gaming equipment provider Aristocrat Technologies announced a partnership agreement with the NFL’s Las Vegas Raiders Thursday, which includes signage and branding at Allegiant Stadium and the naming rights to a private club inside the facility.
In a statement, Las Vegas-based Aristocrat said it will have a presence in the $2 billion Allegiant Stadium year-round through the naming rights to the Owners East Club, which will be renamed Aristocrat Club at Allegiant Stadium. The location has a full-service premium bar, luxury lounge, and upgraded stadium seating for game-viewing.
Aristocrat will serve as the presenting sponsor of the Raiders’ 50/50 Raffle, where fans participate in a drawing to win half of the prize pool. There remain half will be donated by Aristocrat and the Raiders to a community charitable organization.
Due to state-mandated health and safety guidelines, the Raiders have chosen not to allow fans to attended games so far this year at Allegiant Stadium. The team is playing its inaugural season in Las Vegas after relocating from Oakland.
The Raiders have several partnership agreements with casino companies and sports betting operators, but this is the first with a gaming equipment provider.
Aristocrat Americas President Hector Fernandez said the company was happy “to score an exclusive casino gaming supplier partnership with the team.” Fernandez added that the Aristocrat will “look forward to providing playful experiences for Raiders fans.”
Raiders President Marc Badain said Aristocrat showed its “commitment to team up with the Raiders in giving back to the community.”
