Aristocrat Leisure announces gaming portfolio for ICE Barcelona

Tuesday, January 14, 2025 8:16 PM
Photo:  CDC Gaming
  • United States
  • Spain
  • Rege Behe, CDC Gaming

Aristocrat Leisure Limited has announced a portfolio of gaming content, solutions and technologies that combine land-based and online gaming for ICE Barcelona January 20-22.

“We’re excited to showcase the latest line-up of content and hardware for the EMEA market,” Aristocrat Gaming CEO Craig Toner said in a statement. “ICE is a fantastic opportunity for us to engage with our customers and display our comprehensive technological innovations and solutions to ensure they get the most out of their casino floor.”

Aristocrat Gaming is scheduled to display premium release game Phoenix Link and core cabinet The Baron Upright, the next evolution of Dragon Link, with new themes, features and bonuses on the Neptune Single and MarsX Portrait cabinets. The Baron Upright cabinet has new technology for the region alongside a portfolio of games such as Ju Cai Jin Gui. Mo’ Mummy, Fortune Harmony, and Bao Bao Riches also will be featured on The Baron Upright for the first time at ICE Barcelona.

New content for the MarsX Portrait will be on display, including Coin Trio Royal, Crazy Chickens, Bao Zhu Zhao Fu Wheel Blast, Whisker Wheels, Reign of Gold and Ultimate Fast Cash. The MarsX Dual Upright will feature Bao Zhu Zhao Fu Link and Diamond Age.

Also, a portfolio of multi-games, including Aristocrat Gaming’s Winner’s World with more than 30 games, Fortune’s Choice with eight game titles from the Asia region, and the first original game made for the EMEA and LATAM markets, Royal Collection, will be displayed.

Complementing the land-based content, Aristocrat Interactive will feature four of its key business units displaying content: Content & Aggregation, iGaming & Sports, iGaming White-Label and iLottery.

“The new frontier of connected experiences is here, and we are excited to showcase all that we have to offer at ICE for the first-time as Aristocrat Interactive,” said Aristocrat Interactive CEO Moti Malul. “From the best-in-class content to innovative solutions and services, we’re excited to engage with our customers and share our new offerings now available to help them on their online journey.”

  • Content & Aggregation will highlight its engagement tools and its game roadmap with the debut of titles from crowd-favorite franchises including Mo’ Mummy, Double Bubble, Jackpot Carnival Buffalo and the Secrets of the Phoenix Blaze, along with content demos from its three in-house studios: Roxor Gaming, Wizard Games and Aristocrat Interactive.
  • The iLottery team will showcase solutions designed to enhance ilottery player engagement and revenue growth. The team will be on hand to help identify strategic road mapping for operators and host demos of NeoGames Studios.
  • iGaming & Sports will highlight flexible, modular platforms including its customizable sportsbook platforming, full-service igaming platform and available managed services.
  • The iGaming While-Label team will demonstrate how the division enables independent operators to launch and scale their own online RMG business through its various front-end and back-end solutions that cover casino, sportsbook, proprietary games and game aggregation including customer support, digital wallets, retention teams and 360 support.

Aristocrat Gaming and Aristocrat Interactive will be in the Online Gaming Hall at Stand #2H30, Hall 2.

Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.