Aristocrat Interactive on Tuesday announced the roll out of new player-centric solutions for Cliff Castle Casino Hotel in Camp Verde, Arizona, as part of a recent deal through its gaming systems division.
Per the deal signed in December 2024, Cliff Castle Casino Hotel will add Aristocrat Interactive’s player mobile app, PlayerMax, and its Mobile Compass cardless solution, One Link progressive management solution. Already a customer of Aristocrat’s Oasis casino management system for more than 20 years, Cliff Castle will add the Oasis Loyalty suite of products.
All products will be rolled out over the summer.
“Cliff Castle Casino Hotel has been a valued customer of Oasis, our comprehensive casino management system, for over two decades now,” Aristocrat Interactive Gaming Systems Vice President of Sales Kristen Jones said in a statement. “We take great pride in being a trusted provider of products that support casino operations, while also keeping the player experience top of mind.”
The additional products will enable Cliff Castle Casino Hotel to push real-time progressive data to marquee video displays and electronic gaming machines on the floor through One Link. Separately, the Oasis Loyalty suite of products will allow for advanced campaign management and enterprise-wide tier management leading to operation efficiencies and strengthened player retention.
“Aristocrat Interactive has been instrumental in our ability to provide our players with a personalized and entertaining casino experience,” Cliff Castle Casino Hotel Director of Gaming Paul Hamm said in the statement. “We’re confident that the addition of these products will continue to elevate the player experience and show the value we bring to players, reinforcing Cliff Castle Casino Hotel as a premier gaming destination.”
Cliff Castle Casino Hotel patrons will have access to features such as live progressive jackpots, rewards, and personalized offers to stay informed through location-based communications via PlayerMax. Players also will be able to “card-in” via their mobile device, enabling them to play an EGM without having to insert a physical players’ card.
