In a presentation this week to investors, Aristocrat shared details of the launch of Aristocrat Interactive. First announced in May 2023 and approved by the Nevada Gaming Commission in April 2024, the deal brings together the operations of Anaxi and NeoGames under the Aristocrat Interactive banner.
Effective today, all prior operations under Anaxi branding and the Neo Group, including NeoGames, Aspire Global, BtoBet, and Pariplay, will operate under the Aristocrat Interactive brand.
The company will offer a catalog of gaming content, proprietary technology platforms, gaming systems, and ilottery.
“This is the next milestone in our journey to be the global leader in digital gaming experiences. With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experiences,” said Aristocrat Interactive CEO Moti Malul in a statement.
“With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers. We are excited to unite our global teams and deliver innovative solutions that will delight players and empower operators around the world. The future is bright, and we will work hard to ensure that Aristocrat Interactive is at the forefront of this transformative journey.”
In a release, the company stated the integrated global business plans to “create the new frontier of connected experiences” through tech solutions for real money gaming.
Aristocrat Interactive is now fully operational with five go-to-market businesses leveraging complimentary capabilities serving the online real money gaming industry:
- Aristocrat Interactive iLottery helps governments bring their lotteries online. Aristocrat Interactive iLottery currently serves 27 global lottery customers. iLottery will be led by Managing Director Chris Shaban.
- Aristocrat Interactive’s Content & Aggregation business combines its content aggregator with products including the Fusion aggregation platform and the Ignite Studio development program, featuring a portfolio of more than 440 titles including leading brands from Aristocrat, Wizard Games Studio and Roxor Gaming. Content & Aggregation will be led by Managing Director Adrian Bailey.
- The casino Gaming Systems branch of Aristocrat Interactive offers land-based operators technologies and solutions, including accounting, casino management systems, loyalty, and marketing. Gaming Systems will be led by Managing Director Neil Crossan.
- Aristocrat Interactive’s iGaming and Sports offers online operators a suite of content and technology products that operate online gaming and/or sports betting programs. The business will be led by Managing Director Dima Reiderman.
- Offering full front-end and back-end services to independent casino and sportsbook operators, Aristocrat Interactive’s iGaming White-Label provides operators entry into the real money gaming business. iGaming White-Label will be led by Managing Director Jonathan Chilton.
