What’s popular among customers in the United States translates well to those players across Latin America and the Caribbean, said Emilio Lopez, marketing manager for Latin America for Aristocrat Technologies.
A provider of land-based and online gaming solutions, Aristocrat will introduce player-favorite links and cabinets that have already been unveiled in the U.S. and several new games that have yet to be released during this week’s Juegos Miami 2018.
Occupying booth No. 21 at the tradeshow, Aristocrat will exhibit several links and games on its Arc Single and Helix+ cabinets. Its new Mighty Cash Link is on the Helix+ and features proprietary themes with an Asian flair, including Dragon Flies, Tiger Roars, Red Blade Nuxia, and Green Blade Nuxia.
Among the games Aristocrat will show at Juegos Miami is Zorro and Ted and introduce the PanAm and Elvira game themes.
“We’re launching for Latin American what we already have in the United States and for many, those are the first time seeing those games,” Lopez said.
Aristocrat’s products and services are in more than 90 countries around the world.
Two of Aristocrat’s biggest markets are Mexico and Argentina. The Australia-based company is also in Puerto Rico, the Dominican Republic and the rest of the Caribbean. Aristocrat is in Panama, Costa Rica, Columbia, Peru, Chile, Uruguay and Paraguay.
“The customers in those countries are very similar in what they want,” Lopez said. “They want entertainment just like in the U.S.”
Lightning Link is the No. 1 favorite in many countries, Lopez said.
“The most popular games in our cases are the No. 1 games in Latin America with few exceptions,” Lopez said. “If a game is successful, it goes across the border. All you need to adjust in the currency and the language.”
Aristocrat has been a sponsor of the event since its inception, and Lopez said Juegos Miami is different from other tradeshows in that it concentrates on networking and learning sessions.
“This is not an exhibition,” Lopez said. “It’s more of a learning type of trade show. Our main objective at every trade show is to meet face-to-face with our customers coming from Latin America. We meet them and say hello and see what is going on and how can we help them. Second, is to bring to the show whatever is new.”
With its format, Juegos Miami is more relaxed and not like a show like the Global Gaming Expo in Las Vegas. Lopez said G2E is more exhibition-oriented and focused on the new games that are coming out for the following year. He added that Juegos Miami is more about customer learning and support where they learn about new regulations and how to run the floor better.
“This is a go-to learning sessions’ conference, and then they have leisure time to talk with us and check out the latest games,” Lopez said. “We even have a networking event at night after the close of the conference.”
Juegos Miami will continue to be a point of discussion over whether Brazil allows a return of gaming, and the opportunities that will create, Lopez said.
