The All-in Diversity Project Tuesday announced it is joining three gaming entities to conduct research through the German Sports University of Cologne on the growth of women’s sports. AIDP, with the International Betting Integrity Association, Entain, and Stats Perform, is backing the project with a goal of exploring the link between women’s sports and the increase of women sports bettors.
The announcement coincides with the UEFA Women’s Euro 2022 soccer tournament currently being held in England.
German Sports University of Cologne is the only university in Germany, and the largest in Europe, that specializes in sports science. The school’s research includes ethical, sociological, economic, ecological, and pedagogical aspects of sport in society.
Results from the research are expected to be published in 2023 ahead of the Women’s World Cup.
Founded in 2017, the All-In Diversity Project is a not-for-profit industry-driven initiative that benchmarks diversity, equality and inclusion.
