Online casino and sports betting platform BC Game Tuesday named Ali “Ako” Muhanned CEO.
As CEO, Muhanned will focus on strengthening player trust, improving the platform experience, and guiding international growth.
“For me, this is the next step in a business I’ve been deeply involved in for years,” said Muhanned in a statement. “Much of my work has happened behind the scenes, working with our people, developing relationships, and helping shape where BC Game goes next. Now I want our community to have a more direct connection with me and a clearer understanding of what we’re building.”
According to a release, Muhanned previously concentrated on brand strategy and international partnership, helping develop BC Game’s presence and relationships across markets. His appointment as CEO will build on that engagement and establish a clear public role.
“I’ve cared deeply about BC Game since it was founded when I was 19,” Muhanned said. “It has always been about thinking beyond the next campaign or announcement. It’s about making decisions we can stand behind, building a strong team, and delivering an experience that gives players a reason to stay with us. My commitment to that has been there for a long time.”
Muhanned’s priorities include making player feedback a more direct part of how BC Game identifies problems and improves services.
He will introduce three commitments for BC Games:
- Monthly open sessions: Live conversations where Muhanned will answer player questions, discuss priorities, and share updates on the business.
- A dedicated escalation channel: A route for unresolved player issues to reach a team that reports directly to the CEO.
- Regular public progress reports: Updates on the issues players raise most, the action being taken and the work still ahead.
“Trust isn’t built by announcements. It’s built by what happens when something goes wrong,” Muhanned said. “If an issue keeps coming up, I want to understand why and what we’re doing about it. Players deserve clear answers, proper follow-through, and a company that takes their experience seriously.”
Under Ako’s leadership, BC Game will focus on improving its core casino and sports-betting experience, strengthening international partnerships and pursuing responsible growth in new markets.
Community and entertainment will remain part of that direction, alongside a focus on service quality and responsible gaming.
“We have a clear ambition for BC Game and I want our players and our team to understand where we’re going,” Muhanned added. “My responsibility is to turn that ambition into consistent progress in the product, in how we respond to problems, and in the standards we set across the business.”
Ako’s first live session is planned for November 7 on gosh.com/akofocus. The time will be announced closer to the date.
