AGS announced on Wednesday that it will showcase its refreshed look and slot and interactive content at ICE 2026 in Barcelona, Spain, January 19-21. This is the first time the company will be showing slot content and products at the show, including international versions of two popular games.
Attendees also will see the debut of AGSi’s online-first character, Cash Cow, with the new interactive stepper game, Cash Cow Bonus Wheel.
“To be attending the event from multiple sides of the gaming spectrum is so exciting for all of us,” AGS CEO David Lopez said in a statement. “As our fastest growing division, our interactive team has well represented the company at ICE for years, and we are now pumped to be able to broaden our reach and showcase our top performing North American core and premium slot titles ready for international and historical horse racing markets.”
Making their ICE debut are Spectra UR43 and Spectra UR49 portrait upright cabinets, along with the online-first character, Cash Cow.
The cabinets will showcase some of AGS’ most popular titles including Rakin Bacon Triple Oink Soda Fountain Fortunes, Mariachi Fortunes Trio Fiesta De Las Calacas, Triple Coin Treasures Shamrock Fortunes, and international versions of Lion Cash Princess Pingyangang and Ba Ba Da Fa Phoenix. The latter two titles have launched in the Philippines.
Cash Cow Bonus Wheel has a mascot, story line and features that cross games and channels, making the franchise instantly recognizable to players. Land one or more dollar symbols to trigger the wheel feature, where the wild, double and triple symbols are waiting to bring rewards to players.
In addition to these debuts, the company’s messaging at ICE will focus on ongoing expansion into international markets in land-based slots, as well as the continuing rapid growth of the interactive side of the business. That growth includes the addition of two new interactive studios this year, doubling the size of the interactive portfolio, and entering the online progressive table games sector.
“Our team is focused on evolving our offerings in ways that directly reflect market needs, to build more content that resonates with more markets,” said AGS Vice President of Interactive Zoe Ebling. “We’re doubling down on incremental growth, bringing proven land-based concepts online with smart, thoughtful updates. Everything we’re building is grounded in data, shaped by partner insight, and designed to scale in a way that’s both achievable and impactful.”
AGS recently took a selection of its best-performing games live in the U.K. with Bet365, continuing a partnership that exists across the United States, Ontario, and Latin America.
AGS will be at ICE Barcelona at Stand #3T20.
