A partnership agreement with data provider Sportradar will allow Penn National Gaming to utilize the official National Football League play-by-play data feed for live in-game wagers when the company launches sports betting operation with Barstool sports later this year.
Through the agreement, which was announced last week, the regional casino operator can offer various in-game wagering options on NFL games at its retail sports betting locations and on its Barstool Sportsbook app.
In January, Penn agreed to pay $163 million for a 36% ownership stake in Barstool. Penn CEO Jay Snowden said at the time the deal would change the makeup of Penn’s customer base, adding a Millennial and Generation X dynamic, which compliments the company’s “omnichannel growth strategy.”
Penn will rebrand its retail sportsbooks under the Barstool theme, and the companies are creating a mobile sports wagering app and online casino site which are expected to launch this fall.
“Delivering official NFL data to our growing, loyal audience, including over 66 million Barstool fans and our 20 million casino customers, will provide tremendous wagering opportunities where we operate sportsbooks across the country,” Jon Kaplowitz, senior vice president of Penn National’s interactive gaming division, said in a statement.
Sportradar is a leading global provider of sports data intelligence and is an official partner of the NBA, NFL, NHL, Major League Baseball, NASCAR, FIFA, and UEFA.
“Penn National is at the forefront of sports betting in the U.S., and we are delighted to extend our partnership to include official NFL data,” said Neale Deeley, vice president of U.S. Sales and Gaming for Sportradar.
Howard Stutz is the executive editor of CDC Gaming. He can be reached at hstutz@cdcgamingreports.com. Follow @howardstutz on Twitter.
