SBC has inked a deal in which African Americans in Gaming becomes a strategic partner ahead of the SBC Summit North America 2022, taking place at Meadowlands Exposition Center, New Jersey, July 12-14.
African Americans in Gaming is a professional support organization for African Americans throughout the gaming industry and welcomes operators, suppliers, legislators, board members, and other industry professionals. Its focus is on advancing the ownership, employment, governance, and regulatory impact of African American interests.
Alex Dixon, CEO & President of Q Casino and Co-chair of the organization, has also made it his mission to coach and mentor future executives to ensure more diversity in the industry.
SBC’s new partner will put on the African Americans in Gaming networking event during the sports betting and igaming tradeshow next month. Better Collective, a digital-sports-media group and prominent affiliate in U.S. and European markets, will sponsor and host the event at Booth 223 on Thursday, July 14, at 2 p.m.
Dixon added, “My goal at SBC Summit North America is to have some friendly discussions with industry stakeholders on the value of the African American consumer, who is currently massively overlooked by the industry. I believe the industry needs to start working on acquiring data that will help them realize the true potential of this customer segment and optimize their strategies accordingly to maximize their revenues. The problem is, no one has this data. This is something that needs to change. I am confident SBC will help us share our message.”
Cristian Robalino, VP of Marketing, Americas, at SBC, said, “It is essential for SBC to ensure that our events encourage discussions on inclusivity. Making the industry more diverse and examining the value of the
African American consumer can be instrumental for the future success of the companies operating in the United States.”
The SBC Summit North America will allow access to the industry’s most innovative products and expose its visitors to two full days of thought-provoking content. The conference will host multiple panel discussions
outlining the state of the industry in North America, the challenges faced, and the issues surrounding the legalization of sports betting and online casino gaming in the region.
