Acres Manufacturing Company this week announced the launch of Precision Bonusing, a suite of bonus applications that deploy the Las Vegas-based casino loyalty and technology company’s Foundation technology.
Precision Bonusing allows casino operators to adjust bonus pay tables, trigger events, and change themes and appearances of play-facing bonus sequences for any slot machine connected to Acre’s Foundation.
“Precision Bonusing allows casinos to easily integrate their own branded content into exciting bonuses on the casino floor,” said Acres Manufacturing’s Noah Acres in a statement. “Our new bonusing application transcends outdated bonusing experiences by providing a fully customizable menu of rules and trigger events.
“Importantly, while legacy bonusing products deploy the same themes across multiple casinos, Precision Bonusing empowers casinos to differentiate themselves by integrating their unique brand identity into on-the-floor casino bonusing.”
The bonusing concept was pioneered by Acres Gaming in the 1990s, but has not meaningfully evolved since the company’s sale in 2004. Casinos still rely on the limits of 25-year-old systems hardware that permeate land-based casinos. The introduction of Foundation and Precision Bonusing enables casinos to deliver real-time, data-driven, personalized experiences similar to systems used by tech companies.
“The lack of technological innovation is a key reason casino revenue growth has not kept pace with other tech-driven industries,” Acres said. “Precision Bonusing enables casinos to reveal and send cash and other prizes to the player’s mobile device, which is the platform of choice for the modern consumer. With the average U.S. adult spending over four hours per day on a smartphone, Precision Bonusing’s ability to interface a live gaming session to a player’s mobile device empowers casinos to influence players wherever they go.”
Precision Bonusing will debut April 19-22 at NIGA, the Indian Gaming Trade Show and Convention in Anaheim, California. Acres will demonstrate functions during the trade show including a multi-level progressive, a wheel bonus, and a first-of-its-kind mobile bonus that pays cash and non-monetary prizes directly to an app-based cashless wallet.
Casinos can also create bonuses or implement bonuses offered at the Foundation App Store by Acres or through third-party developers.
