BetMGM said performer Jamie Foxx will star in an advertising campaign for the sports betting platform that will include both traditional and social media advertisements for the joint venture between MGM Resorts International and GVC Holdings.
Foxx, who has won both an Academy Award and a Grammy, will appear in “The King of Sportsbooks,” which will feature the Fountains of Bellagio in Las Vegas as the canvas. The ad creates a “sitting on the edge of your seat” experience by combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water.
“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” BetMGM Chief Marketing Officer Matt Prevost said in a statement. “The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way.”
The BetMGM sports betting app is available in seven states.
