10 Women Rising in Gaming
Sierra Weyer
Company, position: Sycuan Casino Resort, Director of Enterprise Analytics
Hometown: Las Vegas
What was your first job in the gaming industry? Did you have previous experience in other industries? What drew you to gaming?
Gaming has always been part of my story. All of my grandparents worked in the industry, and my parents met on the casino floor when my dad was a dealer and my mom was a cocktail waitress. It’s a very Vegas love story, and they’re still together today. While I was in college, I joined the Wynn and worked at the box office. The moment I turned 21, I moved into my first true gaming role as a Resort Marketing Coordinator. That was the beginning of my journey in the gaming industry, and I’ve loved every step of it.
Were you familiar with gambling, casinos, sports betting or any of the other facets of the industry before you started? Did anything surprise you about the industry when you first started?
Growing up in Las Vegas, gaming was just part of everyday life. Some of my favorite memories are of my dad coming home after working New Year’s Eve, bringing back the fun hats and noisemakers from the casino. It was always exciting. After graduating college, I joined Scientific Games (now Light & Wonder) as a system implementation specialist and trainer. I traveled a lot for work, and that’s when I realized just how unique Vegas really is. I had a bit of culture shock visiting places where slot machines weren’t in the airport or grocery store. It made me appreciate how deeply gaming is woven into the fabric of my hometown and my own story, and the comfort of hearing the quintessential keno and old school mechanical stepper reel spin sounds.
What do you like about working in gaming? What is it about the industry that keeps you engaged? What is unique about it?
What I love most about working in gaming is the energy. We work where people vacation and make some of their best memories, and that sense of fun and excitement is contagious. There’s something special about being part of an industry built around entertainment, connection, and joy.
One of the most rewarding parts of my role is the people. I’ve had the chance to build friendships with some truly incredible individuals, and mentorship has become a big part of how I lead. I actively encourage my team to attend conferences, explore new learning opportunities, and invest in their growth. I believe that when we support each other, we build a stronger, more innovative future.
It’s a one-of-a-kind industry, and I feel lucky to be part of it.
What advice do you have for women seeking careers in gaming?
Work hard, make connections, and have fun. The gaming industry is full of opportunity, but it’s also built on relationships and energy. Show up with curiosity, be willing to learn from everyone around you, and don’t be afraid to bring your personality to the table. The more you enjoy the ride, the more doors will open.
What are your long-term goals? What do you hope to accomplish?
Curiosity has always been my compass. It’s what led me to leave Las Vegas in search of new challenges and new perspectives. That leap brought me to San Diego, where I entered the world of tribal gaming alongside a group of executives I deeply admire and believe in. I saw it as an opportunity to grow, stretch myself, and be part of something truly impactful.
In my current role, I’ve had the chance to drive strategic change, and that experience has only fueled my desire to do more. I want to be in a position where I can shape strategy at a higher level, influence the direction of the industry, and help build a future that’s both innovative and inclusive. My ultimate goal is to land in the C-suite, where I can lead with purpose and amplify the voices of others.
At the core of it all, my long-term goals are about growth, impact, and helping others succeed. I want to make a real difference, move the needle in meaningful ways, and continue evolving alongside the industry I love.
Do you think there is a personality type that’s well suited for this industry?
I don’t think there’s a single personality type that’s best suited for the gaming industry. What makes this industry so exciting is that it thrives on diversity. Different backgrounds, perspectives, and personalities all bring something valuable to the table. Gaming is for everyone, and the more variety we have in the people who shape it, the stronger and more creative the industry becomes.
What personality traits do you possess that help you in this industry?
Curiosity and grit. I love asking questions, exploring new ideas, and digging into the “why” behind the data. And grit keeps me going when the answers aren’t obvious or the path gets messy. This industry rewards persistence and a genuine desire to learn, so I try to bring both to the table every day.
What do you wish you would have known starting out in gaming?
That it’s okay not to have all the answers right away. The gaming industry moves fast, and there’s always something new to learn. Early on, I thought I had to know everything to keep up, but I’ve learned that curiosity, collaboration, and a willingness to ask questions go a long way. Also, never underestimate the power of a good coffee and a great team.
Do you have any resource recommendations/suggestions for other people who desire a career in gaming?
Global Gaming Women is a fantastic place to start. The community is full of smart, supportive, and inspiring professionals who are passionate about helping others grow. UNLV and SDSU also offer amazing programs with professors who really understand the industry and want to see their students succeed. For staying up to date on gaming news and trends, CDC Gaming is a great go-to. And of course, LinkedIn is a powerful tool for networking. Don’t be afraid to reach out, introduce yourself, and make a genuine connection. Most people in gaming are happy to share their experiences and help others find their path.
How do/did you overcome adversity in the industry?
I try to meet adversity with a mix of resilience, curiosity, and a little humor. Challenges are part of the journey, whether it’s navigating change, being the only one in the room with a different perspective, or learning to advocate for yourself. I’ve learned to lean on mentors, peers, and trusted colleagues who remind me I’m not alone.
Earning my MBA was a major milestone that deepened my commitment to growth and learning. Later, attending EDP helped me build on that foundation and continue developing a growth mindset. It reminded me how important it is to stay open, curious, and willing to stretch beyond my comfort zone. Every year, I make it a priority for myself and team to participate in seminars, workshops, or any opportunity that help us grow both personally and professionally. This industry moves quickly and is full of passionate people, so challenges are inevitable. But with the right support and mindset, those moments often become the most rewarding parts of the journey.
