G2E: QCI rolls out Platform version 5.1

October 9, 2022 7:00 PM
Photo: QCI
  • CDC Gaming Reports
October 9, 2022 7:00 PM

Thousands of gaming executives have partnered with Quick Custom Intelligence (QCI) to help them create personally tailored player experiences and maximize their brand loyalty. QCI deploys its Platform at a rate of one resort-casino per week and it now touches 25% of the North American market’s gross gaming revenue.

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“QCI’s product and business model enable them to be an effective partner for us. We see value in how the QCI Platform allows collaboration across the business in a data-enabled way,” said Steve Dahle, Chief Innovation Officer of Mille Lacs Corporate Ventures.

Driven by weekly meetings with customers contributing direct feedback about how to improve QCI modules based on their operations, each QCI Platform release prioritizes the immediate needs of casino operators.

Introducing QCI Connect in version 5.1, users can now develop deeper brand relationships with customers with enhanced email-template functionality to include images and personalization. Real-time interactions have also been improved and streamlined. New abilities to subscribe to alerts, such as automated jackpot alerts right to their inbox, get data immediately into the hands of users like Oliver Shoemaker, VP of Slot Operations for Cache Creek Casino Resort. “QCI Slots is a robust analysis tool that provides our team with comprehensive data and instantly actionable insights about our gaming floor,” Shoemaker said.

Phil Hall, Director of Slots for Bluewater Resort & Casino, said, “The solution enables us to address critical questions in what is now a very dynamic and ever-changing gaming market.”

New product features, and enhancements to QCI’s dynamic capabilities, make consuming actionable data to address critical business questions more straightforward and frictionless. User-interface-functionality improvements in version 5.1 allow users to view the most relevant data more easily, with simplified implementation of metrics that are useful to operators when looking at a player’s profile. When pulling search results, data grids are now customizable, so users can identify key metrics with new thematic shading to quickly and efficiently act on the most important data at a glance.

The QCI Platform has become even more customizable with more than 100 high-performance interface enhancements and new features. G2E attendees can learn why thousands of casino executives in more 75 North American resort-casinos and operators in 3,000-plus locations worldwide have partnered with QCI.