YGAM, the charity whose social purpose is to inform, educate, and safeguard young people against gaming and gambling harms, has been named the official charity partner of ICE London 2023. YGAM also becomes the charity partner at the black-tie iGB Affiliate London Awards taking place on Thursday February 9 at The Troxy, London’s iconic art-deco venue.
Confirming the partnership, Stuart Hunter, Managing Director of Clarion Gaming stated, “YGAM is a progressive organization that’s well known to and highly respected by many of the ICE London exhibitors and stakeholders. The power of the ICE brand and the platform provided by ICE London can now promote safer gambling and raise awareness of the outstanding work undertaken on a daily basis by the team at YGAM.”
He added, “Our commitment to safer gambling is probably best known as a result of the Consumer Protection Zone (CPZ), which we introduced to the ICE show floor in 2018. Each year, the CPZ has grown in size and status. The 2023 edition is hosting a record 20 stands, an increase on the 14 present at the 2022 edition of ICE.
“The CPZ was recognized by the industry at the Global Regulatory Awards and has grown to become arguably the most visible manifestation of safer gambling at any industry trade show. YGAM is one of the charities that we gift space to on the CPZ and will also receive high-profile branding on the CPZ theatre and on other high footfall areas of the ICE show floor.”
Ian Shanahan, Director of Business Development and Fundraising at YGAM, added, “ICE London is the biggest event of its kind, so its profile provides our charity with a valuable platform to raise awareness of the important work that we do to help prevent gaming and gambling harms. YGAM will be launching our ambitious new strategy and refreshed brand in 2023, so we’re looking to showcase this in the Consumer Protection Zone in its prominent location at ICE.”
The charity partnership will also see YGAM confirmed as an ICE Ambassador, receive branding around the show, be part of the official exhibition opening, attend as guests at the Casino Awards and the WRA reception, and have fundraising visibility via POS leaflets and QR codes including in the ICE Show Daily newspaper.