DraftKings and Lac du Flambeau Band of Lake Superior Chippewa Indians reached an agreement which grants the operator market access to begin retail sportsbook operations at the Lake of the Torches Resort Casino in Lac du Flambeau, Wisconsin. The agreement, pending licensure and regulatory approvals, begins August 28.
“DraftKings has established a great relationship with the Lac du Flambeau Band of Lake Superior Chippewa Indians,” said, DraftKings Vice President of Retail Sportsbooks Michael Kibort in a statement. “Providing a best-in-class customer experience has always been a top priority for our company and the opportunity to deliver that experience to customers in yet another state is a proud moment for DraftKings.”
After the launch, DraftKings Sportsbook mobile and retail operations will be available to customers in 28 U.S. states, in addition to Washington D.C. and Ontario, Canada
Sports fans 21 and older will have access to six DraftKings Sportsbook kiosks and one over-the-counter window located on the Lake of Torches casino floor, adjacent to the property’s Woody’s Bar & Grill. The bar features sports viewing options with a dozen televisions, a live sports ticker, a full bar, and food selections.
“Add retail sports betting to our property is a new gaming amenity for our valued guests to enjoy,” said Lake of the Torches Resort Casino CEO Bill Guelcher. “Our goal is to implement sports betting operations with a strong brand recognition and extremely high-quality product performance, and we’re honored to collaborate with DraftKings as an industry leader.”
Rege Behe is lead contributor to CDC Gaming. He can be reached at rbehe@cdcgaming.com. Please follow @RegeBehe_exPTR on Twitter.
