Marker Trax LLC will demonstrate its capability to fully integrate with mobile applications as part of a “digital wallet” at NIGA, the Indian Gaming Trade Show & Convention, April 19-22 in Anaheim, California.
Before appearing at NIGA as part of Acres Manufacturing Company’s newest mobile application, Marker Trax’ innovative cashless casino marker system has been available at several casinos, including Ellis Island Casino, Arizona Charlie’s Decatur, and Emerald Island Casino in Las Vegas; Grand Sierra Resort in Reno; and Morongo Casino, Resort & Spa in California, among others. The NIGA demonstrations will publicly introduce Marker Trax
and its functionality as a fully integrated part of a resort operator’s mobile application.
Demonstrations will take place in booth number 262 at the convention, showcasing Marker Trax as a vital component of Acres’ Orange Blast mobile app, a mobile wallet outfitted with Marker Trax. Through the app, players can use Marker Trax to transfer digital marker credit to slot machines throughout the gaming floor.
“We’re well on our way to accomplishing our goal of fully integrating our cashless marker system with industry leaders around the country, and NIGA is an incredible opportunity to show that integration in action,” said Gary Ellis, Marker Trax founder and CEO. “Through collaborations with incredible partners like Acres who share our vision, we’re creating a gaming experience that benefits both players and operators. Customers love the convenience of the Marker Trax cashless system, and operators appreciate better player tracking and brand loyalty growth mechanisms afforded by the platform.”
Acres’ new Orange Blast app is the frame around which the demonstrations take place. “Our app combines the entire player experience into a single user interface,” Noah Acres said. The app manages players’ experiences by allowing them to easily transfer cash, free play and Marker Trax credit, while also tracking and generating player loyalty bonuses.
The live demos and appearance at NIGA continue Marker Trax’ momentum, which has been accelerating in recent months, highlighted by a substantial financial investment from global fintech company Euronet Worldwide, Inc. in March. Marker Trax’ technology is also powering cashless, seamless advances in player programs at resorts in Nevada, tribal properties, and nationwide, while the company is further strengthening its partnerships with industry leaders including Aristocrat Gaming, IGT, Konami Gaming, and Light & Wonder.
Following its appearance with Acres at NIGA, Marker Trax officials said they will continue advancing a number of other projects and innovations, including wider rollouts to more resorts and companies in Las Vegas and around the country.
“The future of gaming truly is cashless,” Ellis said, “and we’re thrilled to be a driving force in this movement.”