Global Promotional Sourcing (GPS), a leading provider of loyalty solutions for the gaming industry, proudly celebrates its 25th anniversary. Founded in 2001, GPS has grown from a small entrepreneurial venture into a nationally recognized partner helping casinos and hospitality brands create memorable
guest engagement and impactful loyalty experiences.
Over the past quarter-century, GPS has built its reputation on problem solving, trusted partnerships, and a relentless commitment to client success. What began with little more than catalogs, banker boxes,
and a phone has evolved into a sophisticated sourcing and marketing organization serving some of the largest gaming groups in the country.
“Twenty-five years ago, GPS was just an idea and a belief that we could do things differently,” said Steve Raucher, Founder of Global Promotional Sourcing. “We didn’t start the company to chase trends. We started it to solve problems for our clients. That mindset, focusing on people, integrity, and long-term thinking, has guided every decision we’ve made.”
Since opening its doors, GPS has navigated significant industry and economic shifts, from the challenges following 9/11 to global supply chain disruption during COVID-19. Through each cycle, the company adapted while remaining grounded in its core values and commitment to client partnerships.
Raucher attributes the company’s longevity to one defining factor: people.
“My mentor used to tell me that business is about people. If you take care of your people, they take care of your customers, and the business takes care of itself,” Raucher said. “That lesson has shaped our culture from day one.”
Today, GPS continues to evolve as a strategic marketing partner for the gaming industry, helping operators enhance loyalty programs through curated merchandise, digital gifting solutions, and customized promotional campaigns designed to elevate the guest experience.
“Reaching 25 years is a testament to the relationships we’ve built and the trust our clients place in us,” said Zack Raucher, CEO of Global Promotional Sourcing. “Our focus has always been on creating real value for our partners. As the industry continues to evolve, we’re committed to investing in innovation, technology, and new ways to help casinos engage their guests.”
While the company is reflecting on its journey, leadership views the milestone as a starting point for the future.
Throughout 2026, GPS will celebrate the milestone by recognizing the employees, clients, and partners who have shaped the company’s success while continuing to invest in new ideas and solutions that strengthen loyalty and engagement across the gaming industry.
