Co-op Live to utilize Everi’s Venuetize solution as foundation for patron engagement mobile strategy

April 23, 2024 9:44 AM
  • CDC Newswire
April 23, 2024 9:44 AM
  • CDC Newswire

LAS VEGAS AND MANCHESTER, ENGLAND (April 23, 2024) – Venuetize, Everi Holdings Inc.’s (NYSE: EVRI) (“Everi” or “the Company”) leading mobile technology and advanced e-commerce platform for the sports, hospitality, and entertainment industries, today announced it has been selected by Oak View Group (“OVG”) as the foundation for a patron engagement mobile strategy for Co-op Live, the largest indoor and only music first arena in the U.K.

The new Co-op Live app is now available in the App Store and Google Play. Co-op Live patrons will be able to purchase and manage their event tickets through the app via Ticketmaster. All ticket management capabilities are available through an integration with Ticketmaster’s Software Developer Kit.

The Co-op Live app features the venue’s distinct branding and has a customized UI to enable flexibility of content and visitor engagement. Headlining acts and other marquee events will be prominent on the home screen, which also contains a calendar view, news and content feed via an integration with Peppered, as well as other modules that offer opportunities for unique and dynamic content creation alongside the layering of sponsorship.

Additional third-party integrations include Airship for push notifications, in-app messaging, and other user engagement capabilities. The mobile app will be integrated with Co-op Live’s 3rd party segmentation provider, EngageRM, for further marketing opportunities. Satisfi Labs’ AI chat solution will provide guests with a way to seamlessly gain answers to their venue or event related questions to improve venue productivity.

“Co-op Live will be an exceptional venue space and mobile app users expect the arenas world-class entertainment experience will extend to their personal devices,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader. “Everi’s ability to deliver a unique mobile experience through the Venuetize platform, flexible enough to reach patrons wherever they’re at, is a differentiator for us and provides Co-op Live with numerous user engagement opportunities.”

The Co-op Live app will roll out additional features, such as venue maps and an integration with Cisco Captive Portal, which allows for ease of Wi-Fi enablement and opt-in on the patron’s device when they enter the venue.

“The Co-op Live app has been specifically designed to support our core values by elevating our exceptional fan experience before, during and after their visit,” said Gary Roden, Co-op Live’s Executive Director and General Manager. “The result of dedication and collaboration across a multitude of partners and suppliers, the app exemplifies our drive for clarity, ease and an innovative forward-thinking approach to live entertainment.”